2.3 Million Filipino Bloggers

By: Sophia Lucero | May 16, 2008 | Leave a Comment

Here’s a list of Philippine internet and blogging usage by the numbers, according to the Wave.3 Social Media Tracker (PDF file, 25.66 MB) by Universal McCann, a New York media agency.

14 million use the internet (15.4% penetration rate as of April 2007)
3.7 million actively use the internet (as of March 2008)

Out of the 3.7 million active users (between 16 to 54 years old):

3.6 million / 98.6% : watch videos
3.3 million / 90.3% : read blogs
3.1 million / 86.4% : post pictures
3.0 million / 83.1% : create profiles on social networks
2.3 million / 65.8% : have a blog
2.2 million / 60.5% : upload videos
2.2 million / 61.8% : listen to podcasts
1.6 million / 45.2% : subscribe to feeds

(Note: some figures were rounded down or roughly calculated to complete the number-and-percentage pairings.)

It’s interesting to see that podcasts are actually more popular than feeds even though they’re usually powered by syndication technologies.

(Via 100% Batangueno)

Tags: bloggers, blogging, feeds, internet, pictures, podcasts, social networks, statistics, videos

6 Comments

wilson ng Said,

May 16, 2008 @ 9:22 am

My feeling is that the numbers are little bit on the high side.

of the many tech companies I know, they are actively using the internet, but even on that figure, cannot think that more than a quarter of them are bloggers, unless you count ocassionally updates on friendster or facebook as blogging.

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[...] 2.3 Million Filipino Bloggers | WordPress Philippines [...]
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[...] Wordpress Philippines says that there are currently 2.3 Million Filipino Bloggers today. This is based according to the Wave.3 Social Media Tracker by Universal McCann, a New York media agency. Check out the other details here. [...]